New Developments

efm can act as the owner's or developer's representative throughout, including advising on the appointment and management of the most suitable specialist consultants while ensuring the design remains aligned with the client's vision and within the project's parameters. The company's experience in managing specialist consultants, architects and interior designers means that it can deliver an optimal return on investment from the outset and always protect the best interests of the client. Its services can include any or all of the following:

Planning

• Site selection analysis, evaluation and optimization
• Market analysis
• Short and long-term business plan development
• Concept and positioning
• Capital budget
• Sourcing of equity and/or debt

Conceptualization and Design

• Preparation of facilities and design briefs
• Evaluation and selection of architects and design professionals
• Design guidance - front and back of house
• Creative food and beverage concepts
• Technical assistance to architectural and design team

Operational Negotiations

• Liaising with local governments to obtain licenses and permits
• Negotiation of fiscal incentives and/or development orders
• FF&E and OS&E procurement assistance
• Hotel systems recommendations and specifications
• Owner representation and asset management

Opening/Launch Assistance

• Pre-opening marketing plans and budgets
• Advertising and marketing
• Corporate identity packages
• Branding development
• Recruitment, selection, staffing and training
• Preparation and implementation of Standard Operating Procedures (SOPs)
• Evaluation and selection of management companies or franchise agreements
• Provision of start-up management services